Helping the World Grow More with Less

Do you have a drip system in your yard?  I live in the desert, and I know of very few people and places around Phoenix AZ that do not have a drip system.  Most of what grows here is watered by the drip…drip…drip of a system that provides only small drops of water over a period of time to help plants exposed to extreme sunlight and temperatures survive.

Well, the terrain and climate I’m used to is similar to parts of Israel, where the drip irrigation system was invented.  You see, after being exiled to the four corners of the earth following Roman conquest in 70 AD, Jews began returning to their land in significant numbers in the 1800’s.  What did they find when they returned?  Barrenness, sand dunes and hardened desert.  No one wanted this strip of useless, good-for-nothing land, yet it was the land God had given to Abraham and his descendents.

The Jewish people worked hard to make something of their homeland, and in the mid-1960’s a man noticed that a particular tree was growing much better than those around it.  When he examined the tree closer, he noticed that a broken pipe was emitting single drops of water that were providing the moisture needed to make this particular tree thrive while those around it did not.  Using his Jewish intuition, the man soon founded Netafim, and introduced drip irrigation to the world!

Since then, Netafim has been the industry standard in drip irrigation, and has taken their product around the globe, helping the world grow more with less.  Here are a few interesting facts:

 

Netafim is also a key player in making Israeli deserts bloom!  (Fast forward to the 7:00 mark in that video.)

So, next time you notice your drip system, thank God for Israeli innovation!  Oh…and BTW, just a few days ago Netafim was sold for $1.5 billion, but will remain in Israel for the next 20 years, providing jobs for Israelis!  Now that’s a bargain!

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